Allied Global Marketing

Back in February, I got the chance to join Allied Global Marketing NYC as their Digital Marketing Intern. There, I worked on clients like Disney on Ice, Singapore Tourism and Amazon Treasure Truck (PupFest). Part of what I did was research. I would learn about new social media trends and innovations, research potential influencers for upcoming campaigns, compile social mentions of clients, and make reports and decks to regularly send to clients. I also did online community management, via Hootsuite, Sprinklr, and FB Business Manager. 

The other half of my internship was spent with Strategy and Creative. For clients like Disney On Ice and Singapore Tourism Board, I would help brainstorm new social content for the social content calendars. It was a mix of design, copywriting, and ideation. Because Disney on Ice has a very loyal fanbase, I would often suggest ideas involving fans and user-generated content, such as an Instagram post featuring fan photos with matching graphics and text displaying their "archetype."

Then came the workshopping. Client calls, emails, and more workshopping. I really had the chance to experience the detail- and data-oriented approach when, for example, we would sit down at a meeting about an upcoming Singapore video, analyze the habits of past viewers, and then tailor the videos so that we could hold their attention longer.  

I would also help come up with activations for clients. For example, I created an activation where Singapore collaborated with Facebook Groups, and sponsored curated trips to Singapore for a Facebook Group to go on. I also created an environmental program in which a select few people would win environmentally-friendly merch from a group of sponsors, and then go on a tour of Singapore's green attractions, all while having their carbon emissions offset through a carbon-offset program.

Circle Thrift & Art Space

After wrapping up my internship at Allied Global Marketing in NYC, I decided to apply my new marketing skills to help a small business navigate COVID-19. Based in Richmond, VA, Circle Thrift and Art Space is a crucial community resource offering affordable, yet unique household items and clothing, in addition to being an accessible venue for emerging artists to showcase their work. As the Circle's Marketing and Design Director, I managed all social channels, strategized methods to provide growth during the crisis, and provided creative copywriting and social media content creation. Under my direction, Circle saw tripled Instagram KPIs, hit 3k followers, and was featured in RVAmag as an exemplary store for COVID-safe shopping.

Talk to Plants

Talk to Plants is my first long-term musical project. The band formed during my Freshman year (2015) and have since gone on to record two albums, perform at a music festival, and organize and perform two East Coast tours. It has been a totally immersive project, or as the Germans say, a Gesamtkunstwerk. I am the band's bass player, but as indie musicians, we are obligated to promote our own work. To this end, we've created a music video (directed by band member Ben Fox) for IGTV, and designed other visuals, from album covers to tour posters to social media posts. Additionally, to relate to our fans on a more personal level, we've live streamed practices and shows, and held Q+A sessions on our Instagram story.

Talk to Plants also has a pretty serious documentary to its name.

See social media work examples below.

Rock and Roll Hotel

During Summer 2018, I interned at the Rock & Roll Hotel where I learned the ins and outs of live music marketing. I updated in-house show posters, and edited press databases. I drafted press releases, content posts and reminder tweets for future shows, and then scheduled them via Hootsuite. 

I also got to see some  pretty sweet shows.

You can check out their Twitter, Facebook, and Instagram, or read one of my press releases.